HSP HISTORY Blog
Interesting Frederick, Maryland tidbits and musings .
As the decade of the 1990’s came to a close, cable television provided more opportunities for the United Way message to be delivered to the viewing public. This added to spots run on commercial television, and included high visibility through public service announcement requirements. United Way commercials were a known commodity, and served as an attractive alternative for cable networks and local insertion commercial operators. Meanwhile, the unique partnership between the United Way and the NFL celebrated its 25th anniversary in 1998. United Way was sharing their message with 110 million viewers during football season. Up to this time, over 950 different commercial spots had aired since 1973.
The growth of the Internet contributed to globalization during the decade, which allowed faster communication among people around the world. Personal computers were a Godsend and allowed the United Way to further attract donations and disseminate information out to potential donors.
In fact, the opportunity was now afforded to allow users to make donations via the computer. Meanwhile, an expert in the computing field would make a very generous donation to the organization in 1999. Bill and Melinda Gates gave $10.5 million to support vital United Way programs and services in an effort to strengthen the United Way system. In time this would become known as United Way Worldwide.
It was a time of reinvention and change for the United Way on both the national and local levels, as it entered into the new millennium. In 2000, many local chapters embarked on implementing a national brand management strategy designed to differentiate the United Way brand, and the larger system model. The strategy helped to reposition United Way as more than a "fundraiser," but instead, one of the country's leading "community impact" organization.
The goal sought after was the emergence of a community-based worldwide movement. To do so, United Way organizations across the planet would bring together financial resources, volunteers, human service agencies and community partners to make the greatest impact. This was a fledgling idea at the time, but today the United Way system constitutes approximately 1,800 community-based United Way organizations. Each is independent like United Way of Frederick County, and separately incorporated and governed by a local volunteer board of directors. These organizations address the most critical issues and mobilize resources beyond pledged funds through annual campaigns and other fund-raising efforts.
Through a “united” nationwide effort, United Way and its partners, the Alliance of Information and Referral Systems, successfully petitioned the Federal Communications Commission to designate "211" for health and human services information and referral. Originally created by United Way of Atlanta, 211 is an easy-to-remember and universally recognizable telephone number that makes a critical connection between individuals and families in need and the appropriate community-based organizations and government agencies.
As far as the United Way of Frederick County was concerned, the seventh decade of the united giving model would fast re-affirm the great need for the organization here, while challenging local leaders to re-evaluate whether we are prepared for the worst, or doing our best for the community with monies annually raised.
At the helm of the local organization in 1999 was Dr. Ann L. Boyd, a biology teacher at Hood College. Dr. Boyd also held the distinction of being the third female to serve in the position of United Way's president. She would also be the last to hold the title, male or female, as a title change was on the horizon.
Dr. Boyd was assisted by campaign chairman Peter Plamondon, Jr. of Roy Rogers Industries. Plamondon would take the reins the following year as Chairman of the Board (2000), the position formerly referred to as president. He was assisted by campaign chairman Charles C. Clark, executive director of Buckingham’s Choice Retirement Community. Frederick County’s population was 190,000 in 2000, and ironically, 190 local companies, corporations and organizations were involved that year in helping 24 partner agencies through a campaign goal set at $2 million. ($1,468,850 was raised).
In March 2001, Michael Singer was hired to fill the executive director position which had been vacated by Susie Loveland a year before. Former Executive Director Nancy Crum (1989-1996) had been coaxed out of retirement to serve as interim director while the Board searched for a suitable replacement. Singer, formerly the vice president of development for the United Way of Greater Chattanooga (Tennessee), brought 11 years of non-profit experience to the position. Job duties were tweaked a bit and a new title came about as Singer would become the president and chief executive officer of the UWFC.
A new marketing theme was rolled out with help from local advertising firm Ann Burnside, Love and Associates. Residents were asked to consider their United Way participation as a multivitamin for the community—one that supplies the nutrients for the survival of several local non-profit organizations.
The Calm Before the Storm
The 2001 campaign kicked off on Friday, September 7th with a goal of $1.6 million. Just four short days later, the world, as we knew it, changed forever with the deadliest attack ever experienced on United States soil. Terrorists hijacked jet airliners and flew them into New York’s World Trade Center, and the Pentagon in Washington, DC. Thus began “The War on Terror.”
The United Way of Frederick County responded by taking part in a new fund called The September 11th Fund, coordinated by the United Way of New York City. This was a national effort to raise money for people affected by the disaster in all parts of the United States. UWFC Chairman Charles G. Clark wrote a local letter to the editor that explained the fund, and reaffirmed the United Way’s role in helping to help provide emergency services through funding member agencies. In this case, two were at the forefront of the recovery efforts—the American Red Cross and the Salvation Army.
Nationwide, a renewed sense of charity was awakened by this horrific event and the warfare to follow, harkening back to the World War eras. Cooperative efforts eventually sparked federated giving in Frederick back in 1938 with the introduction of the Community Chest. As America moved forward from September 11th, 2001, additional tragic events would occur three and four years later in the form of natural forces. These included a series of devastating hurricanes in Florida in late summer/fall of 2004, and 2005 brought the legendary Hurricanes Wilma and Katrina.
Frederick was spared, but thanks to advancements in media technology including the internet, UWFC leadership members, campaign volunteers and donors had a front row seat to watch events play out at real time. Many received the wake-up call of “What if this had happened here in our community?” Well aware of this fact were UWFC chairmen serving during the early 2000s. These men were executives in the financial world: CPA Daniel W. Chaney of RSM McGladrey (2002), CPA Robert L. Tuggle of Willard Automotive Group(2003) and Senior VP Frederick S. Genau of Farmers & Mechanics Bank (2004).
The United Way throughout Florida led the response and recovery efforts by identifying the most serious needs in devastated communities. The Florida 2-1-1 Network responded to thousands of telephone calls directing victims to services such as disaster preparedness, shelters, food and water assistance, response activities, post disaster assistance, and recovery information. Local 2-1-1 operators also matched volunteers with opportunities to give help in affected communities.
In 2005, the United Way of America updated its Standards of Excellence. First adopted in 1973 and last updated in 1988, the Standards—which provide a comprehensive description of benchmark standards and best practices—reflect the organization’s strategic shift from its traditional role as fundraiser to the new mission focus of identifying and addressing the long-term needs of communities. In his “end of year report,” 2004 UWFC Campaign Chair Theodore M. "Ted" Luck (Frederick County Public Schools) said:
“Disasters don’t just happen to other people in faraway places. We have “everyday disasters” right here at home that affect your friends, your neighbors—maybe even your family. Through the 2004 UWFC Campaign, together we were able to raise $1,531,050 to ensure that basic, local services will be there for all of us—whenever we need them.” Luck's words of wisdom rang true throughout his presidential year of 2005.
Over 46,000 residents, from children to seniors, were provided critical resources through United Way’s support of local organizations capable of providing emergency assistance programs such as crisis hotlines, disaster relief, counseling and shelter from abuse and homelessness.
A Re-Focus on Mission
In 2005-2006, time, energy and resources were invested to impact the Frederick community by continuing to focus on four distinct areas through its 22 partner agencies:
1.)Support programs that assist children and families
2.)Provide emergency services
3.)Offer health education
4.)Serve those with disabilities
In the 2005 campaign, the UWFC raised $1.5 million under Board Chairman Ted Luck and Campaign Chair Eric Struntz (VP Bank of America). One year later, the annual appeal would raise $1.7 million under Struntz’ leadership.
Michael Singer departed the organization and in May 2007. Board Chairman Eric Struntz took on an even greater role to help the organization during a time of transition. Reflecting back on this period, Struntz said:
“The agency went through a fair amount of executive turnover during one phase of my board tenure. In particular, the year that I was board president we were without a CEO for 9 months or so, and I informally doubled as the “interim” CEO. I thought I knew a fair amount about the agency’s operations, but I had no idea all of the “in’s and out’s” until I experienced it firsthand. Fortunately the staff was fantastic, and they were the ones that fully kept things afloat.”
A gentleman named Bill Kantz would become the new president and chief executive officer at United Way of Frederick County. Kantz recently moved back to the continental United States from the U.S. Virgin Islands armed with 12 years of United Way experience. He previously served as the CEO for United Way organizations stateside as well in Waterloo, Iowa, Danville, Va., and Washington, D.C.
In a newspaper article introducing the new United Way administrator to the Frederick community, Kantz spoke of the challenges many traditional charitable organizations were facing at the time. He noted competition for donations had increased because the number of nonprofit organizations seeking them has grown tremendously.
“United Way organizations have to appeal to a wider scope of donors,” Kantz said. “The average donor is older than 40, but donors need to reflect community demographics. So do volunteers. Volunteers at many well-known organizations usually are older white males, he said, but it is important that traditional charities be relevant to a diverse group. People need to not just view United Way as a fundraising organization, but see how it is a great way to invest in their community.”
The 70th anniversary of the UWFC was upcoming in spring 2008. An unwelcome guest was a severe global financial crisis. The economic growth of the 2000s had considerable social, environmental and mass extinction consequences including a heightened demand for diminishing energy resources. The period from 2007-2008 is considered by many economists to have been the worst financial crisis since the Great Depression of the 1930s. Board leadership through this tough time was appropriate in the form of chairpersons Frederick L. Ridgeway, Jr. (an investor with Smith-Barney) and Jayne Bongard (VP with M&T Bank).
Under President Bill Kantz, and a re-invigorated Board of Directors, the revamped mission of the UWFC had never echoed louder: “To unite local resources in an effort to provide the most effective response to community issues in Frederick County.” Meanwhile, the organization’s Vision statement was “To build a community where everyone has the aspirations, resources and opportunities to reach their potential.”
The major ideological change featured a shift from simply allocating funds for member agencies to looking at community impact and identifying specific areas of need and monetary distribution to those that could best address these needs. This controversial move certainly wasn’t without pain as some agencies, who had grown dependent on the United Way of Frederick County, lost their major funding streams.
The Community Impact funding model had been initiated through United Way of America in the mid-2000s. Although the preliminary planning started under Mike Singer, Bill Kantz had the opportunity to introduce this concept to Frederick County.
Described as “a high paced, energetic guy with a get things done personality,” Kantz had witnessed the power of focused charitable resource allocation during his time working for United Way in the Caribbean. The caring power of communities was being harnessed and mobilized to do greater good. United Way organizations now had the power to bring communities together in an effort to focus on the most important health and social service needs by building partnerships and leveraging resources to make a measurable difference. Focus areas were being identified at the local level and varied from place to place.
With United Way Worldwide in place, a movement was now in motion to make a measurable impact on the global community as well. United Way Worldwide continues to invest in the programs and services that strengthen the ability of local United Way organizations to identify and build a coalition around a set of community priorities and measure success based on community impact.
Bill Kantz had an major task to deliver upon. It would be achieved, but sadly, the UWFC president and CEO would not live to see his vision come to fruition. Kantz died suddenly on the morning of February 19th, 2008. Shortly after coming into the office for a regular workday. He collapsed and was taken to nearby Frederick Memorial Hospital and died shortly thereafter. He was only 49 years-old. His premature death shocked grief-stricken colleagues. Board Chairman Fred Ridgeway was interviewed by the Frederick News-Post later in the day, saying: “He brought a lot of energy to us. He was getting a lot of things done for us.”
Former Chairperson and interim president Eric J. Struntz was quite active in helping the organization make this phenomenal change. He reflected:
"The work to transition from an allocations/designations model to a “community impact” model began under Mike Singer, and each subsequent CEO helped further the cause of bringing the agency to where it is today. In many ways the overall premise remains the same – United Way raises money on behalf of non-profit agencies in Frederick County, and pools those dollars together to help make a bigger impact than would have happened otherwise. However, as donors now have more and more options of who and how to give, the competition for those “dollars” is greater, and accountability for the impact the funds are having is of even higher importance. In my view, the shift to a Community Impact model was essential to the survivability of UWFC."
At this juncture, a former Frederick County delegate to the Maryland General Assembly, Rick Weldon, would step in as UWFC CEO/President. He picked up the community impact torch and moved forward in the direction that his predecessor had mapped out. Looking back, he would add:
“I’d be dishonest if I suggested the transition from a “council of community partners” to the community impact model was easy, though. It was challenging to “sell” nonprofit CEO’s, who had grown accustomed to a dependable annual allocation of resources, to the idea of targeted grants in the areas chosen by UWFC as community priorities. To their credit, all of them have adapted their expectations, and our visionary UFWC leaders have proven the value of the community impact model to help us address our most pressing problems in the areas of income, education and health.”
Eric Struntz added: “Notwithstanding the above change, continuing to have key relationships with a core group of agencies/partners remained critically important. When UWFC first started to move towards this newer operating model, there was a fair amount of trepidation amongst the agencies that UWFC had traditionally partnered with. The transition involved a significant amount of communication amongst all stakeholders, and I’d like to think that each of the CEOs at the time did a great job of helping to educate the community on the changes that were being made. And it’s important to note, most of the agencies that UWFC partners with today are decades long partners who we have worked with for many, many years.
Sudden Community Impact
One of the finest innovative ideas of the period involved a new partnership between the United Way of Frederick County and one of its greatest workplace campaign partners—Frederick County Public Schools. Entitled “Stuff the Bus,” this activity involved volunteers and participating donors actually filling a school bus with much-needed school supplies. The inaugural event occurred September 11th, 2009. Related educational-oriented initiatives to aid school children in succeeding in school soon followed. These included a collaborative effort with Frederick Community College involving a poverty simulation, and a community-wide backpack drive.
Construction Law Attorney David C. Weaver and M&T Bank VP Keith Grunow would follow Eric Struntz and Jayne Bongard as board chairpersons. All four individuals would play a role in having to hire yet another CEO/President after Rick Weldon left the organization after being offered an opportunity with the Mayor’s Office of the City of Frederick. In early 2010, the Board offered the position to a native from Utah named Josh Pedersen.
Pedersen was an appealing candidate for the job because of a proven track record in the “community impact” arena. Once in place here in Frederick, he told an FNP reporter: “The United Way is no longer a fundraising organization. It has become a community change organization. We are not just looking at production outputs, but we’re looking at the long term impact on our community.”
Pedersen had great prior experience in the non-profit world and had experience with United Way organization to boot. The Frederick Chapter now focused on helping people in three major areas in its work: education, health care and financial stability. Josh Pedersen would nurture the community impact model over the next 6 years before his departure in March 2016 to take a position at the nonprofit 2-1-1 Maryland Inc.
The midpoint of Pedersen’s tenure marked the 75th anniversary of the organization in April, 2013. By this time, a Community Impact Grants and community Needs Grants programs had been instituted. Several programs were started to address the root causes of academic achievement, financial stability and healthy lives. These included: Born Learning, FamilyWize, Prescription Discount, One Million Mentors, Student United Way, and United Way Summer Serve.
Pedersen found that “one of the coolest things” about working in the Frederick County community was “people’s commitment to solve problems and willingness to make a difference."
“It’s not about one donor or one nonprofit or one person,” he said. “It’s all of us united, coming together to solve a problem.”
A huge accomplishment for the organization during Petersen’s tenure as CEO was the effort to help working families become more financially stable. Board member Eric Struntz said,
“While the organization provides assistance for immediate needs, United Way has also aimed to 'not just put a Band-Aid on the problem,' but also help families reach economic independence. There’s a balance required between helping to meet immediate financial needs, and helping to fix the underlying problems so that those needs don’t happen to begin with. While both are important, “helping families become financially stable and independent” in my view is most critical. As a donor, I would rather give money to fix problems than provide “band aid” solutions, so focusing efforts on the underlying causes of social issues is incredibly important."
Pedersen, his board, sponsors and volunteers were very successful in building partnerships with different nonprofits, while maintaining existing relationships. This was an important part of the organization’s work during his tenure. United Way of Frederick County recognized that issues are better tackled with the power of multiple groups. This was so important as the community continued to grow.
In 2012, the UWFC annual report showed that $126,711 was invested in the area of Education, in which 1,936 persons were served. This ranged from funding put toward youth mentoring and afterschool opportunities to family coaching and Stuff the Bus.
In respect to the second pillar of Income, UWFC provided an investment of $73,895 to promote financial stability and independence. This served 1,108 people receiving help through programs such as Information and Referral Services, Neighborhood Revitalization, Homebuyers Education, Financial Literacy and Income Volunteer Training.
The third main focus are is Health, and partners ranging from Gale Recovery, Families Plus, Mission of Mercy, Frederick County Hepatitis Clinic and Villa Maria received a total investment of $69,300 in which 1,245 persons were served.
Josh Petersen and his Board of Directors also learned a valuable lesson relating to a decrease in workplace giving by leading companies. This was not going to be sufficient to meet fundraising needs. A crippling commercial recession in the rear view mirror, Frederick based companies and businesses are more transient than ever before. Eric Struntz reflects:
“We already started to see pullback of some of the larger companies in the area. CitiMortgage, Chase, Bechtel and a number of others had all significantly reduced their presence in Frederick County. The county became much more “commuter-based” as well, which made reaching those folks even more of a challenge. And with those changes, it became tougher to target individual donors for gifts. So work began to increase foundation giving, corporate sponsorship, large individual gifts, etc. as a way to help offset workplace turnover. While employee giving still remains an important component of the overall fundraising effort, the recognition of a need to diversify funding sources was very important”.
Jeffrey K. Fraley (1st Vice-Chair-M&T Bank) led the local chapter as Chairman of the Board from mid 2012-mid 2013. He was followed by Jim Racheff (CEO-Data Management Services, Inc.), who would serve two consecutive terms. Under Racheff, The United Way of Frederick County experienced another major milestone. This was the 75th anniversary of "united giving" here in Frederick County. This monumental achievement came on the heels of another as Forbes Magazine ranked United Way as one of the most efficient charities in the nation, calling the non-profit and "all-star charity."
United Way of Frederick County had certainly lived up to this all-star billing. Since the inaugural campaign drive of May, 1938, UWFC had raised more than 44,000,000 over its 75-year history. Best of all, all $44,000,000 was invested in programs and services here in Frederick County.
Out of that goal came the Prosperity Center which opened in 2014. This collaborative effort with the Frederick Housing Authority and the Frederick County Financial Literacy Coalition moved the offices of the United Way of Frederick County from their longtime home in the Federated Charities Building on S. Market Street to the 600 block of N. Market Street, within the Bernard W. Brown Community Center.
The joint initiative was designed to help provide resources for the “working poor” of Frederick County, estimated at 16,000. Here, residents can find services such as getting their tax returns done free of charge, credit counseling, asset building tools and budget coaching.
Who is this Alice?
Evolution of staff throughout the years has been important as well. Traditionally staffing requirements focused on fundraising, finance, and administration. Today, those roles remain critical, but have also expanded to include focus on both community impact and community engagement.
On August 1st, 2016, Ken Oldham took over as CEO and President of United Way of Frederick County. Boasting an extensive background in non-profit management, strategic planning, and community outreach, he came to Frederick after serving for over a decade as President of the National Philharmonic at Strathmore in Bethesda, Maryland.
In addition, Oldham has several years of experience in helping to develop non-profit organizations. He is a Certified Fund Raising Executive (CFRE) and a current member of Western Maryland’s Chapter of the Association of Fundraising Professionals. In recognition of his professional excellence, he received the prestigious Alumni Achievement Award and the Montgomery County Executive’s Emerging Leader Award. Ken earned his Bachelor of Science from Frostburg State University, where he serves as Vice President of the FSU Foundation and Chair of the Governance Committee.
A native of Scotland, Malcolm Furgol is the UWFC's Director of Community Impact. He is responsible for the development and execution of strategies related to the long-term community impact goals of the organization, focusing on education, financial stability, and health. He has been part of the organization since December 2013 and is also in charge of planning and implementing our signature United Way activities
Furgol served as Membership & Information Manager at The Nonprofit Roundtable of Greater Washington and as Board Chair for the Young Nonprofit Professionals Network of DC (YNPNdc).
The Annual Leadership Breakfast in fall continues to put the campaign drives in motion, and springtime brings recognition to leading community volunteers and organizations supporting the United Way through the Bravo! Awards event.
Roger Stenersen (Director of Hood College's Educational Leadership program)served two terms as UWFC's Board Chairman (mid 2014-mid 2016) and was followed by James Sears (President of Maryland Operations-First Energy Corporation) and Danny Vasquez (GM-Plamondon Hospitality Partners).
At this important milestone, it’s so important to see what the Frederick County Chamber of Commerce thinks about the organization—one it formed back in 1938. As a catalyst for enhancing the economic vibrancy of the Frederick community, the Chamber has provided the UWFC team with tools to be better professionals through a large spectrum of training opportunities. Fine workers and keen Board members usually can have skills sharpened at the Chamber, not to mention the leadership programs offered. Additionally, the Chamber links UWFC with similar organizations so networking and problem-solving even between peers can become more commonplace.
Rick Weldon, a Delaware native, first came to Frederick in 1985 and has been involved with the United Way of Frederick County as a donor, volunteer and served as President and CEO from 2008-2009. Today, Weldon serves as Vice-President of the Frederick County Chamber of Commerce and shares a unique perspective on the UWFC’s impact back on the Chamber, itself—the organization responsible for its establishment here in Frederick back in 1938:Rick Weldon, a Delaware native, first came to Frederick in 1985 and has been involved with the United Way of Frederick County as a donor, volunteer and served as President and CEO from 2008-2009. Today, Weldon serves as Vice-President of the Frederick County Chamber of Commerce and shares a unique perspective on the UWFC’s impact back on the Chamber, itself—the organization responsible for its establishment here in Frederick back in 1938:
From its earliest days, UWFC has played an important and lasting role as a part of the Chamber of Commerce. We’ve always had a strong presence of UWFC board members and volunteers also serving on Chamber boards and committees, and they share their concerns and accomplishments with their colleagues in the private sector. The Chamber provides space and support for the Frederick Nonprofit Alliance, a group comprised of CEO’s from many of our leading nonprofit organizations. They share best practices, experiences and resources, all under the umbrella of the Frederick County Chamber. It’s something we’re very proud of!
United Way of Frederick County is a powerful representation of the generosity of the people of Frederick County. The ability to focus resources on our most pressing challenges and in support of our most vulnerable populations has always been UWFC’s strength. That was the basis for the original Community Chest investment fund, and continues today as the underlying mission of UWFC. When called, our community always seems to answer!
Happy 80th United Way of Frederick County!
"The first forty years of life give us the text:
the next thirty supply the commentary."
These were the words of 19th century German philosopher Arthur Schopenhauer. United Way of Frederick County celebrated its 40th milestone in 1978. It was a decided time where the past growth and daily life of the organization over four decades could now be reflected upon, and measured for true meaning. The time and efforts of hundreds, if not thousands, of board members, volunteers and donors had provided a manual and road map—one to be used to help chart out direction for the next 40 years.
In 1979, local dentist Robert Broadrup served as Board President of United Way of Frederick County to close out the decade of the 1970s. Fittingly, most Americans would begin to have teeth clinched, beginning in November of 1979, in response to the Iran hostage crisis. This was a diplomatic standoff between Iran and the United States in which 52 American diplomats and citizens would be held hostage for 444 days from November 4th, 1979, to January 20th, 1981. These hostages were taken by a radical group of Iranian students who stormed the US embassy in Tehran.
The US hostage crisis stands as the longest of its kind in recorded history, and had serious consequences on the presidency of Jimmy Carter, and his eventual defeat for a second term to Republican challenger, Ronald Reagan. A galvanized US, full of national pride, was another result as the country came together in their support of fellow citizens. Yellow ribbons became a popular icon of the time, primarily symbolizing the resolve of the American people to win the hostages' safe release. Campaigns were led to "Tie A Yellow Ribbon" around public trees as well as encouraging people to wear tied ribbons on lapels.
When President Reagan took office, major changes and cuts were made to federal spending, especially in relation to government-funded social programs and needs. In a televised address in late September 1981, the president called for “new, imaginative” partnerships between local governments and voluntary organizations to help meet the nation’s human care needs. This message was greeted by great enthusiasm by staff and volunteer leaders of Frederick County's United Way.
During the president’s five-minute message, Reagan emphasized voluntary organizations such as the United Way to be “the core” of our social welfare system. He asked “all individuals of every income level” and “all corporations of every size” to give more generously than ever to that fall’s United Way campaign. Reagan said: ”People who give to help others want to know the greatest part of their charitable gift actually goes to those who need help. That’s true of the United Way.” The president described himself as a “fellow volunteer,” following in the presidential tradition of delivering a special United Way message to the nation, something that began in 1927 with Calvin Coolidge’s national radio broadcast.
Against this backdrop, UWFC Executive Director Jean Laws worked hard to keep attention on member non-profits and the work they continued to do for the local community. These included: the American Red Cross, Arthritis Foundation, Big Brothers & Big Sisters, FSK Boy Scouts of America, Counseling Services, Epilepsy Chapter, Federated Charities, Frederick Community Center, Frederick County Association for Retarded Citizens, Girl Scouts, Goodwill Industries, Mental Health Association, Learning Tree, Inc., Salvation Army, Seton Center and the YMCA. Nine more organizations would be added over the next few years: Community Living, Catholic Charities, Battered Spouses of Frederick County, Group Homes, Inc., Frederick Telecom Association, Gale House Inc., Jericho II (group home for boys), Frederick County Hotline, and Information and Referral Services.
The campaign of 1978 raised $328,500, $4,500 over the initial goal. Mrs. Laws and Dr. Broadrup were aided by the first-ever female chairperson in the 1979 campaign. This was Kathryn “Kitty” Reed of the Frederick Citizens Savings & Loan. Ms. Reed was fresh off serving two terms as president of the Frederick Chamber of Commerce. The tandem brought in $381,143 in 1979.
Kitty Reed would take over from Broadrup as Board president the following year, representing the first woman to do so in the organization’s history. She elaborated on the "football" kickoff theme from 1978 by bringing in a true kicker from the local, semi-professional football team known as the Frederick Falcons. A tally of $424,604 would be brought in for 1980's annual campaign, and $440,528 would follow in 1981. Two other folks served in leadership roles at the start of the decade—Jack F. Mason (Manager of Frederick Gas Company) and James F. Reilly (Underwriting Superintendent for State Farm Insurance).
In August 1982, Jean Laws made the difficult decision to retire after 10 years at the helm. Her husband had been offered a job allowing the couple to return to Salisbury, and family and friends there. During her tenure, member agencies grew from 10 to 25. The budget grew from just over $200,000 to the near-half a million, the amount budgeted for the 1983 Appeal being $490,000. Laws’ last campaign (the previous fall) attained $445,000, the largest amount the organization had ever experienced, even though there had been an ambitious goal of $480,000. In Mrs. Laws’ defense, a current economic recession and a multitude of cutbacks by the federal government were prime factors for the UWFC falling short of their mark—the financial climate was the most difficult since the Great Depression era of the 1930’s.
To Jean Laws’ credit, the previous four United Way campaigns surpassed projected goals, thus providing agencies with 100% funding—a fine legacy to go with her departure. In an interview appearing in the August 12th, 1982 Frederick News-Post, Mrs. Laws said: “I have found Frederick Countians are not only to me very friendly people, but that they will come through with donations every time.”
In the article, Jean Laws was praised by former United Way presidents Lawrence A. “Tommy” Dorsey, Jr. along with Jack Mason, Robert L. Snyder, and Pat Dean (former director of the American Red Cross). Mr. Dorsey said of Laws:
“She works so well with volunteers, and as hard as the volunteers. She knows how to direct, she is a director if there ever was one. She is very much interested in the Frederick County community…has the faculty for remembering the small, important details about people…a lot of charisma.”
Jean Laws went on to say:
”It’s the hundreds of volunteers who work together to make it all possible and worthwhile. The volunteers who give so much of themselves to help others are just wonderful people. Working together has been, and always will be, the basis of success. In working well with each other in complete harmony, the United Way idea will succeed,” Mrs. Laws explained. “Of course it's the little things that have made it a rewarding job. The bottom line is people helping people. United Way has helped a lot of people and that’s the important key. If you can do that, in the bad times as well as the good, then you know you have done a good job. This has been one of the best experiences in my life—the United Way and Frederick—specifically the people of Frederick.”
Dorothy Jean Laws left Frederick, but would continue using her talents as she served for many years as a consultant to United Way groups on the Eastern Shore. Now the 1983 campaign had to "kick-off" without its seasoned leader, and amidst the continued recession complete with a time of high unemployment. However, these were conditions that the United Way and its forerunners (UGF and Community Chest) were originally built to withstand.
The Reagan Years
The 1980s decade was one of roller-coaster like, socioeconomic change due to advances in technology and a worldwide move away from planned economies and towards laissez-faire capitalism. Many economists at the very least agree that the changing global economic trends of the 1980s can be somewhat attributed to the "Reagan Boom", which, in the 1980s was a record setting era that eventually produced more jobs and more economic expansion than any other time in U.S. history. As economic liberalization increased in the developed world, several multi-national manufacturing corporations relocated to countries such as Thailand, Mexico, South Korea, Taiwan, and China.
The final decade of the Cold War opened with the US-Soviet confrontation continuing largely without any interruption. Superpower tensions escalated rapidly as President Reagan adopted a much more aggressive stance on the Soviet Union. The world came very close to nuclear war for the first time since the Cuban Missile Crisis of 1962, but the second half of the decade would see a dramatic easing of superpower tensions and ultimately the total collapse of Soviet communism. The fall of the USSR made conservative economic policy more popular both home and abroad.
The United Way model was working here in Frederick County, and had been for well over four decades. This was an interesting case study based on Frederick’s economic situation from a historic perspective. Frederick was, and had always been, a conservative, agricultural community. It was one devoid of large industry like Baltimore to the east, and Hagerstown to the west. The major United Way success stories around the country occurred in places of high business and industrial activity. Campaigns that could tap into companies with large employee pools were generally more successful than not. For years, Frederick’s biggest employers were businesses including the Union Knitting Mills, the Ox-Fibre Brush Company, M. J. Grove Lime Company and the Everedy Company. Banks were a constant, as were schools, but white-collar jobs would not expand here until the growth of emtities such as Fort Detrick and Frederick Memorial Hospital.
Earl Robbins would find himself in the role of president in late summer of 1982. He was assisted by banker Richard C. Marshall III (1st VP Maryland National Bank). The third piece of the top leadership team involved a replacement to fill the big shoes left by Jean Laws with just weeks before the ensuing campaign drive. Joyce Cramer, the new, executive director hire, was a hometown girl who had plenty of experience with the non-profit group, having spent the previous 11 years with Central Maryland United Way. The Frederick High School and Hood College alumnus had helped manage campaigns in many neighboring Maryland counties and Baltimore City.
A newspaper article from September 1983 reported: “this year the organization is taking a more determined direction on fundraising methods to make the county’s campaign the most successful one ever.” One of the plans the United Way developed in an effort to bring the community campaign into line with the agencies’ actual needs is “campaign potential,” an idea developed by Cramer. The plan includes a study comparing the Frederick County community to others across the nation, similar in size and nature, to estimate how far this area would need to increase to meet the national campaign average.
When the proverbial smoke cleared in early 1984, it was determined that the 1983 campaign raised $552,254. The new leadership team of Robbins, Marshall and Cramer had done it, of course with the help of determined volunteers and countless others. At a banquet in February, 1984, Robbins commented: “The practice of neighbor helping neighbor has been rekindled in Frederick County. The enthusiasm and success generated in the 1983 campaign has been heartwarming. God bless all the givers in Frederick County.”
A year later, the goal was increased by 45% to $800,000. The rationale rested in the belief that the campaign should raise the true total needed for budgets by the 26 partner agencies under the United Way umbrella. The campaign fell short of its intended goal by raising only $700,000. However, this was still nearly $150,000 in additional funds raised than the previous year.
Our United Way Celebrity
The 1985 campaign included another increase of the desired drive goal to $962,000 for the purpose of covering 22 local agencies. The official kick-off of the campaign included a varied entertainment bill at the Weinberg Center for the Arts. WFMD’s Tommy Grunwell served as emcee on a night that included country music performed by Don Barnes and Debbie Williams, organ selections by Richard Kline, and the showing of two films produced by the United Way.
Several hundred people turned out to honor a very special guest, Julie Bartee, a Brunswick resident who was the national spokesperson for the United Way. Miss Bartee was also a senior at Maryland School for the Deaf. She had originally played a role in the United Way’s documentary film “You Don’t Do It, It Won’t Get Done,” produced in 1971. At the time, Julie was two years-old and living with her family in Nashville, Tennessee. The film showed how Julie’s parents, Robert and Gina Bartee, received help in diagnosing their daughter’s deafness through the Bill Wilkerson Hearing and Speech Center, an agency funded by the United Way. Country music legend Loretta Lynn helped tell the story.
After receiving help, the Bartee family was urged to move to Frederick County to be near the Maryland School for the Deaf. Earlier in the year (1985), Loretta Lynn was called on to take part in a new film entitled “Memories,” in which Julie Bartee’s story was revisited 14 years later, sharing Julie’s academic success, and athletic prowess as an-award-winning track and field competitor who set several national records. Future United Way president, and current MSD Superintendent, Dr. David M. Denton introduced Miss Bartee as “a special person who strived to do her best.” Julie would give a speech in sign language retorting, “United Way was there when I needed their support.” She would continue to travel the country as an ambassador for the United Way during her year as spokesperson. The "hometown girl's" rise to prominence would have a very positive effect on elevating the message of the local organization.
The following February of 1986, the entire Bartee family was lauded by the United Way of Frederick with the Volunteer of the Year award. Tommy Grunwell was also given special recognition for his generous help with the fund drive which netted $816,817. The goal would be raised to top the million-dollar mark a year later.
By the mid-80s, developing countries across the world faced economic and social difficulties as they suffered from multiple debt crises requiring many (of these countries) to apply for financial assistance from the International Monetary Fund (IMF) and the World Bank. Ethiopia witnessed widespread famine in the mid-1980s due to corrupt rulers, resulting in the country's dependence on foreign aid to provide food to its population, along with worldwide efforts to address and raise money such as the Live Aid Concert in 1985. Pop music had done some “out of the box” fundraising of its own, inspiring new ideas and avenues for addressing needs.
From a global health perspective, The AIDS epidemic had become recognized as a killer of millions. Over the next three decades it would be responsible for taking the lives of nearly 40 million people.
In the 1980s, some of the momentum of education reform moved from the left to the right, with the release of “A Nation at Risk,” Ronald Reagan's efforts to reduce or eliminate the United States Department of Education. In the latter half of the decade, E. D. Hirsch put forth an influential attack on one or more versions of progressive education, advocating an emphasis on "cultural literacy"—the facts, phrases, and texts that Hirsch asserted every American had once known and that now only some knew, but was still essential for decoding basic texts and maintaining communication.
After high tension for most of a decade, 1988 marked much improved relations between the US and Soviet Union. A decade that began with US residents getting to watch a miraculous ice hockey victory over the Russians in the 1980 Winter Olympics, now was coming to a close with images of the infamous Berlin Wall being toppled.
Digital technological advances ushered in the era of compact discs and digital video discs (dvds), changing entertainment delivery and quality for the better. Cable television was providing expansive offerings in entertainment, sports and news options. The global Internet had taken shape in academic settings such as college campuses by the second half of the 1980s, as well as many other computer networks of both academic and commercial use. By 1989, the Internet and the networks linked to it were a global system—quickly leading to the World Wide Web created by Sir Tim Berners-Lee.
The latter half of the decade saw additional gifted community leaders guiding United Way of Frederick County and the annual appeals. State Farm's Deputy Regional VP Charles L. Snyder served as president in 1985 and was followed by Robert E. Clark, president of John Hanson Savings (1986). James D. Latimer, eastern division manager for Potomac Edison, headed the UWFC in 1987 and David M. Denton, Superintendent of the Maryland School for the Deaf, took charge in 1988. Under Denton's presidency, two more partner agencies joined the United Way—The American Cancer Society, and DILA (Deaf Independent Living Association).
Going for Gold
1988 marked a very special year for the United Way of Frederick County as it was a landmark anniversary in which the organization would celebrate its 50th. Going back to 1938 and the Community Chest, special brochures and posters had been produced by volunteers for each annual campaign. This commemorative year was no different as Charlene Hennessy of IronGate Graphics designed the theme and poster for 1988 entitled "Going for Gold." The poster depicted the spirit of the Olympic Games with marathon runners moving ahead with the strength and determination to make the finish line.
A lofty goal of $1,800,00 was set for this hallmark year. This was considerably larger than the previous year's (1987) projected intake of $1,177,476 (of which only $952, 850 was collected). A special kickoff breakfast was held on September 16th at the FSK Holiday Inn Frederick. Immediately following breakfast, a celebratory motorcade had been arranged which took participants northward from the hotel (located just off MD85/Buckeystown Pike) to Downtown Frederick via Market Street. The grand marshal for the event was Frances Randall, part owner of the Frederick News-Post and niece of the Frederick Community Chest's inaugural 2nd VP, William T. Delaplaine. Mrs. Randall had served as a longtime guiding light for the Girl Scouts of Frederick, a charter partner-agency with the organization dating to 1938.
The motorcade ended at the Big Brothers/Big Sisters office on N. Market Street, located within the Odd Fellows Home. Along the route, representatives from all 20 agencies of the UWFC waved banners, flew balloons and cheered on the vehicles with a chant of "Go for Gold!"
The 1988 anniversary campaign brought in $1,238,00. This was only 69% of the desired goal, however, it was a $286,000 improvement on 1987's sum and the first time in Frederick history that the annual appeal would break the "million-dollar mark."
After the excitement of the anniversary year waned, another major transition would beset the United Way's Frederick Chapter. Executive Director Joyce Cramer retired in June, 1989. Over her seven-year tenure, the number of volunteers had jumped from 200-500. Annual contributions followed suit going from $350,000 to over $1,200,000. The departure of Mrs. Cramer opened the door for a new executive director in the person of Nancy Crum. Crum formerly held the position of assistant director of the UWFC, and was a natural choice to serve as acting executive director in Cramer’s absence. She would soon become executive director and hold the post for five years.
A group of doctors in education helped lead the United Way of Frederick County from the mid 1980’s into the 1990’s. These included the fore mentioned Dr. David Denton (Maryland School for the Deaf) and Dr. John George (Frederick County Public School teacher and elementary history curriculum head) and Dr. Michael Cohen (former principal of Lewistown Elementary). The educational and communicative talents of these gentlemen would certainly be put to the test at the start of the next decade as unforeseen trouble was brewing.
The National Scandal
Michael Cohen was serving as United Way of Frederick County president in February, 1992 amidst a grim economy. To add insult to injury, this was also the same period that a national media story surfaced involving impropriety and financial mismanagement within the national United Way organization. The scandal was focused on William Aramony, CEO of the national United Way for over 20 years. The story was broke by investigative columnist Jack Anderson. Aramony would retire in 1992 amid allegations of fraud and financial mismanagement, of which he was subsequently convicted. He was sentenced to seven years in prison and fined $300,000.
While many United Way chapters throughout the country scrambled to combat “guilt by association,” United Way of Frederick County was able to stand confident and “educate” the community about its own track record, fiduciary practices and the integrity of its leadership and general membership of volunteers from throughout the county. UWFC members wanted the masses and, most importantly, campaign contributors to understand that their local campaign donations stayed local, and had been properly appropriated to local agency partners.
Board President Michael Cohen, a native of Brooklyn, NY had come to Frederick in 1976 and worked as a supervisor of elementary schools. He had also formerly served as director of the Frederick March of Dimes and as a Board member of the ARC of Frederick County. He addressed the many concerns raised with a heartfelt and poignant commentary in the Frederick News-Post dated February 26th, 1992. The letter was signed by the 31 members of the UWFC Board and staff, showing their professional affiliations and unity to the continued cause at hand.
Countering Grungy Times
Culturally, the 1990’s are characterized by the rise of multiculturalism and alternative media, which continued into the 2000’s. The term “grunge” became popular during this time, first used to describe the murky-guitar bands that emerged from Seattle and the northwest part of the country such as Nirvana and Pearl Jam. Bands weren’t the only things “grungy,” during this time. The United Way brand had taken a major hit, and was now perceived by many as dirty and unkempt. The scandal wasn’t through playing out in the national media. Just days after the 1993 campaign kicked off here locally in October of 1993, more national news came out about the misuse of funds by William Aramony and other national UW staffers. The scandal would subside as the new governance structure implemented at United Way of America became a model for the nonprofit sector.
Following the presidency of Dr. Michael Cohen, Richard Roschli (Potomac Edison's eastern division manager) was charged with leading the organization into brighter times. Now more than ever, a strong public relations effort, as well as positive marketing, was needed at the local level to dispel rumor and misconceptions. Susan Shreve, a staffer at the US Treasury Department was hired to handle a newly created position as UWFC’s Marketing and Communications Director. Another proactive move occurred as the next four years leading up to the 60th anniversary of the organization seemed to feature professional leadership individuals that were "ultra-responsible" with handling money and garnering community support.
The fore-mentioned Ramona Corun Remsberg was a native of Jefferson (MD) and former president of Frederick County National Bank. She spent 55 years at FCNB and holds the distinction of being the first female in Frederick history to hold a chief position at a local financial institution.
Mrs. Remsberg would serve two terms as UWFC campaign chair in 1992 & 1993 and Board president 1994 & 1995. She is fondly remembered today as one of the most dynamic leaders ever to grace the organization. Many recall that Ramona Remsberg positively influenced volunteers and donors alike to give more of themselves and their donation for the good of the community. She would be followed as Board president by R. Michael Menzies of 1st Bank of Frederick.
September 14, 1995 marked the kickoff of the 1995 campaign. The stage was set for United Way of Frederick County’s first ever “Day of Caring” event. This featured 210 volunteers from 30 businesses, adorned in United Way t-shirts and participating in 40 community service projects around the county. The event gave volunteers a first-hand view of the everyday work done by partner agencies. They also got to see their hard-earned contributions at work.
For additional coverage during this fragile time, insurance expert Joseph D. Baker would chair the campaign in 1996 and serve as president in 1997 and 1998. You could say that Baker also had fiscal knowledge in his blood as his namesake grandfather helped organize three different Frederick banks over his lifetime. As was stated at the onset, the elder Joseph D. Baker knew a bit about philanthropy as well.
Executive Director Nancy Crum had left the UWFC in 1996. Her replacement was Charles Riddle who came from Sagamon County, Illinois where he was involved with the local United Way of that place for 22 years. Riddle stayed in Frederick for only 10 months before tendering his resignation in April 1997. Current UWFC Board Vice-President Susie Loveland was quickly appointed as acting executive director. Loveland was co-campaign chair the previous year, and had served as organization president of the Berkeley County United Way from 1986-1990 before coming to Frederick to take up employment as Public Relations Director for Frederick Community College.
In 1998, President Baker, along with his campaign chair, Dr. Ann Boyd, a biology professor at Hood College, kicked off the 60th year of "federated and united giving" in the area. Although not as grand as the 50th commemoration a decade previously, Acting Executive Director Susie Loveland worked diligently on a fine campaign to celebrate the United Way of Frederick County's "Diamond Jubilee."
The United Way had weathered a major storm on both the national and local levels. It was time for celebration, and a renewed commitment to the mission at hand as the world was readying to move into the new millennium. The mission of the 60-year-old organization was still as it always had been--to maximize community support to meet the human service needs of Frederick County.